EHN Monthly Management of your Google Display Network

Monitoring Google Ads campaigns adjusting for the following:
- Performance, including Audits of Impressions, average CPC (cost per click), and specified CPA goals (cost per acquisition or action)
- Ways to improve website traffic and additional growth tactics
- Research data collected through Google Ads and Google Analytics looking for ways to get more leads

Site Re-Marketing - Bring your audience back! People who have already visited your site are shown our ads again because of interest.
In-Market Audience - is able to understand when someone is in the market for your services, as opposed to simply being interested in the category of business.
Contextual Targeting - Show ads on sites related to your keywords. Connect with interested consumers at the exact moment they're actively engaged in highly relevant content across the entire Google Display Network.
Placement Targeting - Show ads on specific websites that work for members. Placement targeting lets us put our members’ message on exactly those sites.
Geographic Targeting - Geographic targeting lets us display our ads by region and postal code.
Demographic Targeting - Use demographic targeting to show display ads specifically to those people who are most likely interested in your business.
Topic Targeting - Show ads on pages about specific subjects on the Help What Hurts website. Topic targeting is a close cousin to interest categories but based on sites rather than the audience. We pick a topic like back pain, headaches, or fitness, and Google will show your ads on groups of quality sites related to that topic.
Interest Categories - Show ads based on user interests. Display ads for an audience whose online behaviors show they share a common interest in health care.